Baby-Friendly means we support women's informed choices about infant feeding. We are committed to promoting, protecting and supporting breastfeeding, and to ensuring that all families receive information to support their infant feeding choices.
This global initiative from the WHO/UNICEF encourages health care providers to give care based on the best available evidence to support families to make informed infant feeding choices. Learn more about UNICEF's baby-friendly initiative.
"Some friends have even said I look more fit now than before my pregnancy! It doesn't hurt to hear that!" Dr. Cheryl Smits, Vancouver